Grown from a love for Canadian and American made products, and forged by a drive to support the local economy, Genuine North is a place for people to engage with inspiring stories, find detailed information on a curated list of quality products, and connect directly with a wide array of brands, both big and small.
What separates us from the rest? We are solely focused on North America, we are a place to showcase and support uniquely North American made, sourced and owned brands/products. Users will be able to search by category, or brand, and can read our fun and friendly posts to help get deeper insight into featured products. They will be able to log in, save their favourites, comment on our stories, see what’s trending, contribute, and even recommend brands and products, helping grow our listings constantly.
Getting to the source
We are committed to finding brands who believe in putting in the effort and dollars into manufacturing quality products made from the best North American sourced materials, and help keep jobs right here at home. The brands featured on our site are choosing quality, eco-friendly, responsibly sourced materials, and work very hard to source those materials in North America. Each curated product is measured against our mandate and must be North American made (100%), sourced (at least 50%), and owned (100%). While brands may carry other products with source materials from outside of North America, the majority of their products must meet our criteria, and only their best will be featured on Genuine North. Exceptions are made for source materials unavailable in North America.
Our team is in love with this beautiful land, full of rich culture, talented artisans, and endless quality goods. We can’t wait for you to discover, shop, and share with Genuine North.
Genuine North Values
To be made here isn’t enough. We take pride in ensuring that the products and brands we recommend to our users are created with quality materials, and crafted with care.
It is our goal to allow the world to discover some of North America’s most awe inspiring creations through our site. We want to be a place where our rich culture, talented artisans and creative genius’ can shine!
Respect for the land, the environment, and the people living here are crucial to the future of, not only North America, but the world. While we are focused on supporting North American made and sourced products, we are also committed to those brands who are thinking global, keeping the future of our whole planet in mind when sourcing, and producing their goods.
Genuine North was founded by proud Ontario,Canada native Lynne Adam. When she is not busy having adventures with her family, she is hunkered down at her laptop working on Genuine North.
After working over a decade in the Sponsorship industry, surrounded by big business, she was inspired to create a place where she could find Canadian made and sourced brands and products. It was Lynne’s own frustrating experience trying to find such goods herself that pushed her to move forward with the creation of Genuine North.
She knew that for the average consumer it would continue to be a challenge to find these awesome brands, but knew they were out there. Some already very popular, and others still waiting to be discovered. Most, however, do not have the marketing budget of big business, they can’t take-over downtown or sponsor major events, when launching their new products. Genuine North would be a place for them to rise above the main stream and ‘page 1’ search results.
It was after visiting the One of a Kind Show in Toronto and speaking directly with the ‘made in Canada’ businesses, that Lynne found out that sourcing materials (like wool, cotton, and leather) can be very difficult without partnerships with our neighbours to the south. And so, she expanded her mandate to include all of North America, to ensure that the site is showcasing the best there is.
“When users come onto Genuine North, we want them to have an easy and enjoyable experience discovering brands and products through our curated database, and our super fun ‘Discover’ posts. Ultimately our site will save time, and effort for everyone, and give brands a well deserved boost! I hope you love it!”
Lynne Adam, Genuine North founder